Everything we make is a mix of craft, storytelling, and aesthetic
philosophy. A lifestyle brand, alephya proposes an endless array
of applications from furniture, home accessories, fashion, and
linens. Alephya is the first brand to establish an aesthetic
that borrows from both arabic calligraphy and oriental arabesques,
without being recognized or tagged as neither of them.
It is an unexpected journey
to discover a new creative unexpected world through a metamorphosis
of the Arabic letterform into a multitude of patterns. an aesthetic
that adds a little imagination into people's lives.
It all started when two women undertook the initiative to liberate
the arabic letterform through extorting it from calligraphy,
in order to create an infinite world of motifs and prints. The
purity of its line quality, the visual poetry behind it makes
of alephya a unique aesthetic realm. Half way between those
two formal expressions, alephya's visual realm hovers around
the orient, a new orient, with a twist.